Networking

How to Create a Killer Elevator Speech

Photo by Mateus Campos Felipe on Unsplash The infamous elevator speech. If you own a business or have ever worked in sales, you’re probably already familiar with it. But elevator speeches aren’t just for sales people and entrepreneurs. If you are trying to accomplish anything that requires help from others, you could benefit from an elevator speech. This includes looking for work, trying to raise money or awareness for a cause, dating, or just trying to make new connections.

In fact, practically everyone can use an elevator speech. So let’s take a deeper dive into the concept and then I’ll share some tips.

 

Throwing Spaghetti at the Wall

Throwing Spaghetti at the WallA while back, I read “How to Sell Anything to AnybodyThrowing Spaghetti at the Wall” by Joe Girard and one concept that stuck in my head was his point about throwing spaghetti at a wall. Joe says “if you throw enough spaghetti against a wall, some of it will stick.” He used this point to describe his philosophy on cold calling — if you call enough people, someone will eventually listen to you. The concept can be used in other areas of business such as sales, pitching ideas and even looking for a job — if you contact enough people, you’ll eventually find someone who is interested in what you have to offer. But wait, there’s more…

Are you Not Getting the Most Out of Networking Events?

Are you Not Getting the Most Out of Networking Events?If you’re like most people, you probably don’t do a lot of preparation work prior to a networking event. Most people just pick an outfit and grab a stack of business cards, and they are off. For some, this works out adequately for them — they know how to talk to people. But for many, while they have a good time at the event, they don’t see any direct benefits from them.

How to Really Mess Up a Sales Letter

How to Really Mess Up a Sales LetterI was recently cleaning out some old emails and found a couple of emails from a vendor that got me thinking. Before we get to the actual email, let me tell you the situation. A few years ago, I had downloaded a trial version of a piece of software. Many companies require you to provide some information prior to allowing you to download, so I had provided whatever info they had requested. It’s not uncommon for companies to have someone in their sales group follow up. In this particular case, this vendor was in the same city as me (I’ll refrain from sharing the name of the company or sales person) so a salesman emailed me requesting a meeting.

Here is the email I recieved, with the subject being “[his company name] visit – [my company name]:”

On Being Shy

On Being ShyI have a confession to make: I’ve spent the majority of my life being shy. When I was a kid having to meet new people — adults especially, but even kids — was a challenge for me. I grew out of it in high school and college but then when it was time for me to hit the workforce, it came back.

Five Tips For College Seniors

Five Tips For College SeniorsIt’s unfortunate that this year’s group of college graduates are facing one of the most challenging job markets since the great depression. I’ve had a number of college seniors contact me in recent weeks for career advice regarding this unique situation. Here is the advice I’ve passed on to them.

Enjoy the time you have left:

How to Exit a Conversation

How to Exit a ConversationIf you’ve ever been to a business networking event, you’ve probably been told that starting a conversation is the hardest part. This tends to be true for neophyte networkers – walking up to someone new and introducing yourself can be quite challenging. However, when you become an experienced networker, you may sometimes find that exiting a conversation is much more difficult than starting one.