A decade is an eternity in the world of technology. A site, service or company on top of the world today may be gone tomorrow. So the big question is the future of the world’s most popular social network – Facebook. Will it be as popular? Will something else be the next big thing? Will it even still be around?
Well, no one really knows for sure what will happen to Facebook or social media in general in the next few years. And with so many factors that could make or break a company, it’s about as easy to predict as it is to predict Barack Obama’s successor. Of course, that doesn’t scare me from taking a good educated guess so I’ll not only look at what might happen to Facebook, but also include some scenarios as to how it could be overtaken as the social media juggernaut. So let’s start with my prediction.
Watch How You Use Social Media
Social media is by far the great tool ever created for making the world smaller and our personal and professional networks larger. And since everyone is different, people use these tools for different objectives. Some prefer to remain anonymous while they chime in on conversations, while others, seeking stardom, would sell their right kidney to have someone mention their name. Every log in is an adventure with no telling what the next few moments will bring.
The more we use social media the more immersive the experience becomes. I liken it to a late night party when people have started coming out from their shells. In one corner, you might see a guy who’s normally shy retelling a story to a small crowd in an animated way. On the other side, there might be two people trying to outdo each other to prove how wild they are. And on the dance floor, there may be a couple having an intimate kiss acting as if there’s no one around for miles.
Why Most Speakers Are Clueless About Social Media
Many professional speakers use social media but most of them use it wrong. They see it as a virtual extension of their speeches and simply talk to their audience while completely ignoring what’s coming back their way. While this is one way to use social media, it’s not the best. Most people don’t care about your blog posts, coupons, tips, events or products unless they know something about you. So if all you do is post this “me” information— everyone is going to ignore you.
Social media is about interactivity — something many speakers may not be used to with their presentations. I’m connected with a number of speakers on various social media services and I see so many of them posting things such as:
The Social Media Trap
I recently took a step back from social media because I found things getting to be quite intense and wanted to reflect on the role it’s played in both my personal and professional life. No, there weren’t any heated arguments or steamy love affairs. Instead, I found myself falling into a trap that many people fall into when it comes to social media — getting too immersed.
10 Things I’ve Learned About Using Twitter
Twitter is one of the more challenging social media services to figure out. While anyone can post what they’re doing in 140 characters or less, creating meaningful relationships with other users of the service is a whole different story. About a year ago I was about to give up on Twitter and then I started to figure it out. While I’m not even close to being one of the most popular people on this site, I have figured out how to benefit from using it and I’m made a lot of nice friends in the process. Here are some of the things I’ve learned.
How Big is Yours?
Your following on social media that is. Is it big? Does size really matter? Whether you’re a professional speaker, writer, artist or business owner, social media can be an excellent tool for making new connections. But in order for it to be helpful, it needs to be used correctly.
The problem with social media is that it’s always evolving so many people misuse it. While hackers and spammers are the prime misusers of these services, a vast amount of people with good intentions struggle to make use of the medium. Many treat it like a mailing list — like it’s another method of one way communication. Some use it as a popularity contest — the person with the most connections wins. However, the point of social media (especially from a business standpoint) is to create and maintain relationships from the comfort of your keyboard.
You Might Be Addicted to Social Media If…
Social media is a great tool for connecting with people, promoting your business and just plain socializing. You can learn great tips ranging from which gadgets best suit your lifestyle to how to make a great sandwich. If you’ve got a quirky interest, there’s probably someone else (possibly dozens, even hundreds) out there with that same quirky interests.
Yes, some people see social media as a time waster, a useless popularity contest and a distraction from the important things in life. But it’s fun and has a lot of practical businesses as well. Of course, you can get carried away with it so, in the tradition of Jeff Foxworthy’s “You might be a redneck” here are some fun indicators that you or someone you know might be addicted to social media: