If you’re not actively using social media to promote your business, you’re at a disadvantage. Services like Twitter, Facebook, LinkedIn and Pinterest are now giving small one-person businesses the exposure that used to require a six-figure marketing budget. While this
Why You’re Losing Twitter Followers
Twitter seems to be the social media service that people struggle with the most. In my classes, I tend to do a lot more explaining about it than services that are much more straightforward. Still, I think it’s the best
What is Twitter?
What is Twitter? What is a Tweet? I get asked this all the time as Twitter (like Pinterest) is in a class of its own among social media sites. It’s wildly popular and second only to Facebook in terms of
Top Mobile Apps For Entrepreneurs
Mashable, which is one of my favorite web sites, recently posted an article on the top 10 mobile apps for entrepreneurs. Surprisingly, I found their list to not be very helpful for two reasons. The first is that many were
Quality: The Most Essential Ingredient of Your Online Presence
Quality is extremely important in the business world – if you make crappy products or provide horrible services, you won’t survive. Even as speakers, a good talker can get anyone to hire him/her for a presentation, but only if that
Taming the Technological Beast
Technology is an amazing thing — with devices such as smartphones and tablets, you can have access to your email, instant messenger, social media and, of course, the internet virtually everywhere. But the big question is does this technology really
Unfollowed and Unfriended – The Perils of Social Media Friendships
People are finicky. Doing something to please one person may upset another. You simply can’t please everyone and social media has made this quite evident. People unfollow on Twitter or unfriend on Facebook for no apparent reason. Maybe you said