Most people fail to do anything major because they see it as a big impossible task that needs to be tackled all at once. If you’re trying to climb a mountain, you can come up with dozens of excuses: you’re not feeling up to it, it’s not the right time to start your journey, you only have an hour and it takes days, etc…. I’m as guilty as anyone — I’ve got more unfinished projects than I care to admit. But these things can be all be tackled (even at once) if you have the desire and the focus. And I’ll show you how.
If you’re not actively using social media to promote your business, you’re at a disadvantage. Services like Twitter, Facebook, LinkedIn and Pinterest are now giving small one-person businesses the exposure that used to require a six-figure marketing budget. While this additional access to potential clients is fantastic, the downside is that there’s a lot to learn and it’s easy to get overwhelmed. The good news is that by just taking a few simple steps, you can leverage social media to effectively promote your business.
Reserve Your Spot:
If there’s one thing we can learn from our politicians, it’s that you should always be on your best behavior because someone is always watching — especially now since most people carry cell phones that capable of taking still pictures and many can even capture high definition video. To spin that around and look on the bright side, that also means that you have a lot more opportunities than you often realize.
I figured this would be a great topic to kick off Super Bowl week. I once heard about a company that had multiple openings for similar positions and brought all of their candidates in for a day of interviewing at the same time. They had games and activities that the candidates worked on together — one such activity was creating a new cheer for the company. What was interesting is that some of the candidates figured that coming up with the best cheer, or at a least a cheer better than everyone else’s, would land them the job. Turns out it didn’t.
Interviews where all of the candidates are brought in together can be tricky – more so than even the dreaded “team interview”. On one hand, you at least know who you’re up against for the opening. But on the other, the way you present yourself and act around the other candidates says more about you than you realize. I once went on one such interview and found it to be weird. First, seven of us were all brought in to take a standardized test. It felt like I was taking the SATs all over again. A week later, we were all invited back to have lunch with the IT management team —all together.
In my public speaking classes, one of the first things I teach is that you won’t improve your speaking skills unless you get up in front of an audience and speak. I was sharing this story recently at a networking event and a friend said to me “wait a second, don’t you sell CDs and books about speaking?” When I confirmed that I did, he asked then how do I expect anyone to buy them.
When most people see the term “system” they associate it to something complicated or in the personal development world, something you need to buy. In reality, systems are simply a set of steps to follow and creating systems is a powerful way to become more efficient by minimizing the duplication of effort.
I have systems for a lot of the things I do professionally – and I’m always tweaking them and adding more. Sometimes my bigger systems have smaller ones within them. For example, I have a system for creating a new course and within that, there are systems for creating the audio program for the course as well as the course workbook.