A while back, I read “How to Sell Anything to Anybody” by Joe Girard and one concept that stuck in my head was his point about throwing spaghetti at a wall. Joe says “if you throw enough spaghetti against a
How to Get Others Excited About Your Ideas
Whether you’re trying to get a venture capitalist to invest in your business idea, an employer to hire you for a position, your neighbors to sponsor your for a charity event or your spouse to let you buy a new
How to Really Mess Up a Sales Letter
I was recently cleaning out some old emails and found a couple of emails from a vendor that got me thinking. Before we get to the actual email, let me tell you the situation. A few years ago, I had
Have a Communication Fear? Here’s What To Do About it
If you’re like most people, you probably feel some sort of discomfort speaking to groups or going up to someone you don’t know and introducing yourself. As you can imagine, you’re certainly not alone as you’d be surprised at how