You’ve probably heard the infamous phrase “it’s not what you know, it’s WHO you know” – the phrase is true to some extent. In the extreme case, you have the incompetent and under-qualified son or daughter that takes over the family business. More commonly, someone who is likable or able to communicate a connection between themselves and the decision maker is able to land jobs or clients despite competing with others who have stronger qualifications.
Finding a connection such as attending the same school, growing up in the same small town or having a similar hobby is an easy way to create instant rapport. Equally as helpful is having a personal connection such as a family relationship or mutual friend or associate. Sometimes, we don’t have these connections but there’s something else that can tip the odds in our favor: likability.
Overnight Sensation
Fast Results through Powerful Communication