As if job interviews weren’t stressful enough, some employers are asking people that come in for job interviews to log in their email accounts or their Facebook (or other social media) accounts. Plenty has been written about why not to do this. My personal favorite is the knee-jerk reaction that typically comes from people that either run small companies or blog for a living: do you really want to work for a company that would make you do that?
If you’re not actively using social media to promote your business, you’re at a disadvantage. Services like Twitter, Facebook, LinkedIn and Pinterest are now giving small one-person businesses the exposure that used to require a six-figure marketing budget. While this additional access to potential clients is fantastic, the downside is that there’s a lot to learn and it’s easy to get overwhelmed. The good news is that by just taking a few simple steps, you can leverage social media to effectively promote your business.
Reserve Your Spot:
I’ve been saying for a while that I question how long the world’s most popular social media service will retain its popularity. Yes, there are security and privacy issues that come up from time to time and some of the games and activities on there can waste people’s time to the point where they put their jobs at risk. But what I feel will do in Facebook is that it will become a victim of its own success.
Mashable, which is one of my favorite web sites, recently posted an article on the top 10 mobile apps for entrepreneurs. Surprisingly, I found their list to not be very helpful for two reasons. The first is that many were iPhone only, and I have an Android phone. But more importantly, I just saw their list of apps to have little value to me as an entrepreneur. The apps sounded cool, but few of them were what I would have considered a “must have” or even something that could benefit entrepreneurs in particular.
Your email address is an extension of your business — especially if you are the business owner. This is why most companies have an email policy discouraging employees from using email for anything that’s not business related. They’re trying to avoid having their business linked to anything that might make them look bad.
It’s always a good idea to be careful about how you use your business email account and what gets associated with it.
Quality is extremely important in the business world – if you make crappy products or provide horrible services, you won’t survive. Even as speakers, a good talker can get anyone to hire him/her for a presentation, but only if that person is a quality speaker will he or she be hired for a second engagement. Quality also affects our online presence – probably in more ways than you realize. If you’re just online for casual conversation, then this may or may not concern you. If you’re online to promote your business, cause or idea, then it’s something you want to pay attention to.