Much of today’s self-help and personal development programs and materials are geared towards the ‘quick fix’ crowd. People want results fast and the want them with minimal effort. It’s like the film The Matrix where whenever a character within the supercomputer needs to learn a skill, the needed knowledge is downloaded in a matter of seconds. Unfortunately, despite the fact that many tools only feed this frenzy, life simply does not work like that.
Many professional speakers use social media but most of them use it wrong. They see it as a virtual extension of their speeches and simply talk to their audience while completely ignoring what’s coming back their way. While this is one way to use social media, it’s not the best. Most people don’t care about your blog posts, coupons, tips, events or products unless they know something about you. So if all you do is post this “me” information— everyone is going to ignore you.
Social media is about interactivity — something many speakers may not be used to with their presentations. I’m connected with a number of speakers on various social media services and I see so many of them posting things such as:
If you want to put your audience to sleep then go through the typical motions of putting together a speech without thinking much about why you’re there and who you’re speaking to. If you want breathe life into your audience and capture their attention, then you need to add one critical ingredient to your talk – passion.
No, not that kind of passion – the passion I’m talking about is an excited interest in what you’re talking about. Passion and excitement are contagious – just try it out in everyday conversations. When you add it to your speeches, it has a similar effect on your audience. If you’re excited, some of the people will become excited and start paying closer attention to you. Then, almost like a virus, that excitement and interest spreads to the other people in the audience. As people starting paying close attention to you, the people sitting around them subconsciously think to themselves “hmm. if that person is listening, maybe I should as well.” So as more and more people in the audience notice the people around them paying close attention, the effect spreads until it reaches most (if not all) members of the audience.
I’ve been noticing more and more personal development “experts” knocking people that have jobs and pretty much calling them inferior. Some go as far as calling them slaves. A few years ago, I would have shared their opinion (but not nearly as strongly). However, two things have changed my mind. First, I’ve met a number of people that actually very happy with their jobs and the work-life balance that it gives them. But the big eye opener for me was when I taught my first Job Interview class a few years back — half the people in the room were business owners looking to get back into a nine to five position.
Social media is a great tool for connecting with people, promoting your business and just plain socializing. You can learn great tips ranging from which gadgets best suit your lifestyle to how to make a great sandwich. If you’ve got a quirky interest, there’s probably someone else (possibly dozens, even hundreds) out there with that same quirky interests.
Yes, some people see social media as a time waster, a useless popularity contest and a distraction from the important things in life. But it’s fun and has a lot of practical businesses as well. Of course, you can get carried away with it so, in the tradition of Jeff Foxworthy’s “You might be a redneck” here are some fun indicators that you or someone you know might be addicted to social media:
The answer is an absolute “Yes.” I’ve been to far too many networking events where job seekers have attended unprepared. Yes it’s good to bring a stack of resumes with you (and even better to keep them in your car and/or have one handy at all times) but having business cards are especially helpful.
Why Business Cards:
Business cards are small, easy to carry and most people in the business world are used to dealing with them. Some people have Business Card Scanner
that can scan them into their contact management system. Others have a filing system for them.
None of us like the feeling of being rejected but it’s even more difficult to swallow when something like friendship, which has a relatively low social risk, is rejected. With much of our social interactions moving on-line and the anonymity of the internet, this type of rejection is becoming especially common. But it being common doesn’t necessarily lower the impact it has on our self-esteem.