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Social Media Overwhelm – How to Deal with It

Social Media OverwhelmIf you’re not actively using social media to promote your business, you’re at a disadvantage. Services like Twitter, Facebook, LinkedIn and Pinterest are now giving small one-person businesses the exposure that used to require a six-figure marketing budget. While this additional access to potential clients is fantastic, the downside is that there’s a lot to learn and it’s easy to get overwhelmed. The good news is that by just taking a few simple steps, you can leverage social media to effectively promote your business.

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Why You’re Losing Twitter Followers

Woman walking awayTwitter seems to be the social media service that people struggle with the most. In my classes, I tend to do a lot more explaining about it than services that are much more straightforward. Still, I think it’s the best service for making new connections if you can figure out what you’re doing.

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What is Twitter?

What is Twitter? What is a Tweet? I get asked this all the time as Twitter (like Pinterest) is in a class of its own among social media sites. It’s wildly popular and second only to Facebook in terms of user base. In a nut shell, Twitter is a micro-blogging site – that means that you post tweets (status updates that are less than 140 characters in length) about whatever you want to share.

Overview:

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Top Mobile Apps For Entrepreneurs

Mashable, which is one of my favorite web sites, recently posted an article on the top 10 mobile apps for entrepreneurs. Surprisingly, I found their list to not be very helpful for two reasons. The first is that many were iPhone only, and I have an Android phone. But more importantly, I just saw their list of apps to have little value to me as an entrepreneur. The apps sounded cool, but few of them were what I would have considered a “must have” or even something that could benefit entrepreneurs in particular.

Quality: The Most Essential Ingredient of Your Online Presence

Quality is extremely important in the business world – if you make crappy products or provide horrible services, you won’t survive. Even as speakers, a good talker can get anyone to hire him/her for a presentation, but only if that person is a quality speaker will he or she be hired for a second engagement. Quality also affects our online presence – probably in more ways than you realize. If you’re just online for casual conversation, then this may or may not concern you. If you’re online to promote your business, cause or idea, then it’s something you want to pay attention to.

Taming the Technological Beast

Technology is an amazing thing – with devices such as smartphones and tablets, you can have access to your email, instant messenger, social media and, of course, the internet virtually everywhere. But the big question is does this technology really help you become more productive or does it put you on a virtual treadmill where you’re moving fast but not going anywhere. Truthfully, technology can be a Trojan horse for procrastination so by keeping it in line, you’ll be able to get more done.

Unfollowed and Unfriended – The Perils of Social Media Friendships

People are finicky. Doing something to please one person may upset another. You simply can’t please everyone and social media has made this quite evident. People unfollow on Twitter or unfriend on Facebook for no apparent reason. Maybe you said something that offended them or maybe you just sounded boring to them. There’s no rhyme nor reason and you can’t expect people to think or act the way you do.

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