Whether you’re looking for work or looking for new clients, people want to make sure that you are who you say you are and you’ll do what you say you’ll do. One way to assure those considering you or your services is to provide a list of references – satisfied customers or employers that can vouch for your character and skills. But even though this seems like a no-brainer, many people lose out because they choose the wrong people for references.
The wrong reference can make you look unprofessional, unethical and unprepared – and all of this can be done unintentionally from someone who is trying to help you. Yes, this has happened and I’ve seen it. Remember that these days most employers are doing their homework and checking references – ditto on the consumer side when working with a small business. So there’s a good chance the people you list will get called so you’ll want to make sure that these people will represent you well. So let’s start with how to choose the right people as references. Here are some tips: Read more... (652 words, 1 image, estimated 2:36 mins reading time)