marketing

The Magic of Walt Disney World

This past week, I finished up a vacation at the Walt Disney World Resort in Orlando, Florida. I had been there many times before (it was my 9th trip since 1982) and as always, I had a great trip. While I was on vacation, I couldn’t help but be amazed at how big an operation it is (I was treated to some interesting trivia throughout my trip) and at the following that the Disney brand has. It’s fascinating what you can learn by enjoying a box of popcorn and a cold drink while sitting on a bench in a theme park for half an hour.

Radio Ad Sinks Lawyer Stereotype to New Low

broken heartI recently heard an ad on the radio that shocked me. It was for a divorce lawyer and it was actually encouraging people to get divorced. “Marriage not turning out the way the you like it? Call us!” was among the foolish statements the ad boomed. The ad boasted that over 50% percent of marriages in the United States end in divorce so why not see what all the buzz is about. To completely throw the ad into the gutter, it ended by asking the listener to visit a website – which had a cheesy domain name like 99divorcenow.com.

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