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Social Media Overwhelm – How to Deal with It

Social Media OverwhelmIf you’re not actively using social media to promote your business, you’re at a disadvantage. Services like Twitter, Facebook, LinkedIn and Pinterest are now giving small one-person businesses the exposure that used to require a six-figure marketing budget. While this additional access to potential clients is fantastic, the downside is that there’s a lot to learn and it’s easy to get overwhelmed. The good news is that by just taking a few simple steps, you can leverage social media to effectively promote your business.

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Quality: The Most Essential Ingredient of Your Online Presence

Quality is extremely important in the business world – if you make crappy products or provide horrible services, you won’t survive. Even as speakers, a good talker can get anyone to hire him/her for a presentation, but only if that person is a quality speaker will he or she be hired for a second engagement. Quality also affects our online presence – probably in more ways than you realize. If you’re just online for casual conversation, then this may or may not concern you. If you’re online to promote your business, cause or idea, then it’s something you want to pay attention to.

How Big is Yours?

Your following on social media that is. Is it big? Does size really matter? Whether you’re a professional speaker, writer, artist or business owner, social media can be an excellent tool for making new connections. But in order for it to be helpful, it needs to be used correctly.

The problem with social media is that it’s always evolving so many people misuse it. While hackers and spammers are the prime misusers of these services, a vast amount of people with good intentions struggle to make use of the medium. Many treat it like a mailing list – like it’s another method of one way communication. Some use it as a popularity contest – the person with the most connections wins. However, the point of social media (especially from a business standpoint) is to create and maintain relationships from the comfort of your keyboard.

Public Speaking Success: Demonstrating the Live Internet

informationWith the popularity of social media sites and services such as Facebook, Twitter and LinkedIn, many presenters and speakers find themselves having to discuss them during their talks. Some are daring enough to hook up to a computer and try to do live demonstration for their audience. And that’s where the fun begins.

Adding any technology to a presentation increases opportunity for unexpected issues – just ask anyone who’s ever used PowerPoint for an important presentation. There’s issues with power, the projector, the lighting, the length of the extension cord, the computer and many others too numerous to list here. Trying to demonstrate social media in front of a live audience adds two more challenges: your connection to the internet and the cooperation of your friends in cyberspace.