habits

The Power of Habits

My first job out of college was at a media company and one of the things I found interesting was the addiction to coffee that many of my coworkers had. I stopped drinking coffee several years prior to that so I didn’t understand the need to add an extra thirty minutes to my morning commute for something the company offered for free in the kitchenette. So I asked a coworker why one would waste time and money in such a way and was enlightened by her answer.

She explained that there were two types of coffee -the good stuff that you get at the Starbucks and the like, and the cheap stuff that companies try to pass off as coffee (and a benefit to employees). Someone else got wind of this and decided to replace the coffee at work with the good stuff. They got a local premium coffee company to set up a station in the kitchenette at work with one of the highest quality coffees available and a number of their best flavors. One would think that this would have been a big hit but it only lasted for about a month.