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With more and more people flocking to services like Facebook and Twitter, many of these same people are unknowingly preventing themselves from getting hired for jobs. Given the record unemployment, companies are really doing their due diligence to ensure they’re choosing only the best hires. Five years ago, a simple web search was the extent of their online research for prospective employees. Today, that search deepens as many organizations now search blogs and social media.
Social media is a great tool for connecting with people, promoting your business and just plain socializing. You can learn great tips ranging from which gadgets best suit your lifestyle to how to make a great sandwich. If you’ve got a quirky interest, there’s probably someone else (possibly dozens, even hundreds) out there with that same quirky interests.
Yes, some people see social media as a time waster, a useless popularity contest and a distraction from the important things in life. But it’s fun and has a lot of practical businesses as well. Of course, you can get carried away with it so, in the tradition of Jeff Foxworthy’s “You might be a redneck…” here are some fun indicators that you or someone you know might be addicted to social media:
With the popularity of social media sites and services such as Facebook, Twitter and LinkedIn, many presenters and speakers find themselves having to discuss them during their talks. Some are daring enough to hook up to a computer and try to do live demonstration for their audience. And that’s where the fun begins.
Adding any technology to a presentation increases opportunity for unexpected issues – just ask anyone who’s ever used PowerPoint for an important presentation. There’s issues with power, the projector, the lighting, the length of the extension cord, the computer and many others too numerous to list here. Trying to demonstrate social media in front of a live audience adds two more challenges: your connection to the internet and the cooperation of your friends in cyberspace.
Over the last few years I’ve met people that swear by social media saying that they never have to go to another in-person networking event. I’ve also met my share of people who feel that social media is merely a distraction with no real value. How do I feel? Well, given that I offer courses in both traditional networking and social media I’m sure you can tell that I believe there’s value in both. And like most things in life, where you get the most benefit will depend on your situation. I will say that completely discounting either method of making new connections is a mistake. I have had successes using both methods and I know many others that have as well.
None of us like the feeling of being rejected but it’s even more difficult to swallow when something like friendship, which has a relatively low social risk, is rejected. With much of our social interactions moving on-line and the anonymity of the internet, this type of rejection is becoming especially common. But it being common doesn’t necessarily lower the impact it has on our self-esteem.
When I first started using Twitter, I knew very little about the service or the benefits of using it. Now that I’ve used it a bit, I’ve finally figured out how to do the things I want to accomplish with the network. But I’ve also developed a number of pet peeves about the way some other folks use the service that I feel take away from the overall benefit to everyone. Some people are trying so hard to milk the benefits of the service that they’re missing out on the real purpose (and benefit) of the service – making real connections.
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