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One of the coolest things about social media (and the internet in general) is how it gives everyone a chance to be seen and heard. Anyone can be a celebrity – and these days, it feels like practically everyone is ( which is why people in Hollywood one-up each other in stupidity to gain attention). YouTube alone has put Arnel Pineada in Journey and made Justin Bieber and Gangnam Style household names. But it also has exposed millions of people to thousands of other singers, bands, comedians and yes, even motivational speakers.
If you’re not actively using social media to promote your business, you’re at a disadvantage. Services like Twitter, Facebook, LinkedIn and Pinterest are now giving small one-person businesses the exposure that used to require a six-figure marketing budget. While this additional access to potential clients is fantastic, the downside is that there’s a lot to learn and it’s easy to get overwhelmed. The good news is that by just taking a few simple steps, you can leverage social media to effectively promote your business.
Reserve Your Spot:
You’ve sent out hundreds of resumes. You made it through the grueling interview process. They gave you an offer that you accepted. Now here you are – it’s your first day at a new job. So now what do you do?
Most people are feeling some combination of anxiety and excitement when they start a new job. Whatever your feelings are, you probably have the same goal of most new hires – be successful in your new job. You really only need two things to succeed: the right attitude and the drive to be successful. But here are some tips that you can follow step by step to hit the ground running.Share
The economy has been struggling in recent years as many say that this is the worst job market since the Great Depression. While it’s not my intention to get political here or debate numbers, I will say that I’ve noticed that even when the unemployment numbers fall here in the U.S., they often get revised up the following month and they don’t include the people that have either taken a lower paying job (underemployed) or have simply given up. The only reason I even mention this is that if you’re looking for work, the competition is fierce. So it’s especially important for you to find ways to stand out in a positive way.
I was unemployed for nine months back in 2003. That doesn’t seem like a long time these days as I know people that have been looking for work for two years. But honestly, when you’re unemployed, even a few weeks can seem like an eternity and most of us want to do what we can to get back to work. With so much “company” in the job search process, it’s critical to grab any edge that you can. Here are three things you can do to stand out from the crowd in a positive way:
I’ve written numerous times about how joining a Toastmasters club can help your career based on what you learn from going through the program. However, not everyone is interested in joining a speaking club and not everyone’s goals involve communication skills. The good news is that there are hundreds of clubs out there for every interest. You can find clubs for hobbies on topics such as sewing, reading (book clubs), chess, cribbage, car enthusiast and even video games. There are clubs that focus on business or political issues as well as public service. And there are clubs that are community focused that can focus on anything from improving a neighborhood to planning statewide events. My point is that there’s a club for practically every interest and most of these clubs (unless it’s something bizarre such as a fetish club) can give you an opportunity to move ahead with your job or business.
The great thing about clubs is that your involvement is the perfect win-win situation. The club wins because volunteers help run the club and provide the benefits to the members. The volunteer wins because he or she gets experience that otherwise might not be available to him or her with their current job. This experience falls into several categories and depending on the club and the position, not all of them may be present.
If there’s one thing we can learn from our politicians, it’s that you should always be on your best behavior because someone is always watching – especially now since most people carry cell phones that capable of taking still pictures and many can even capture high definition video. To spin that around and look on the bright side, that also means that you have a lot more opportunities than you often realize.
I figured this would be a great topic to kick off Super Bowl week. I once heard about a company that had multiple openings for similar positions and brought all of their candidates in for a day of interviewing at the same time. They had games and activities that the candidates worked on together – one such activity was creating a new cheer for the company. What was interesting is that some of the candidates figured that coming up with the best cheer, or at a least a cheer better than everyone else’s, would land them the job. Turns out it didn’t.
Interviews where all of the candidates are brought in together can be tricky – more so than even the dreaded “team interview”. On one hand, you at least know who you’re up against for the opening. But on the other, the way you present yourself and act around the other candidates says more about you than you realize. I once went on one such interview and found it to be weird. First, seven of us were all brought in to take a standardized test. It felt like I was taking the SATs all over again. A week later, we were all invited back to have lunch with the IT management team –all together.
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If you feel too busy or too overwhelmed to keep up with social media or blogging, then check out our new online services section. We can handle everything from creating your accounts and setting up a blog or Facebook page to managing your entire online presence. We know you’re busy so let us do the work for you.
Please take a look at my latest e-book, "The Ultimate Guide to Effective Theme Meetings." This 62 page e-book contains tips as well as 10 ready to use theme meeting kits. Each kit contains everything from the invitation to planning the food & decor to enough table topics for up to 30 participants. And if you act fast, you can get it while it's still on sale.
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